The CMA has instructed Facebook to sell Giphy

Meta: UK competition regulator tells Facebook owner to sell GIF library Giphy



Facebook’s owner Meta has been instructed to sell the GIF library Giphy after an investigation found its takeover deal “could harm social media users and UK advertisers”.

The Competition and Markets Authority (CMA) launched an in-depth investigation into the deal in April after raising a number of concerns and subsequently warned of the potential forced sale in August.

According to the CMA’s investigation, before Giphy – a website for making and sharing animated images, known as GIFs – was acquired, it had planned to expand its digital advertising partnerships to the UK.

Stuart McIntosh, who chaired the independent inquiry into the acquisition, said: “The tie-up between Facebook and Giphy has already removed a potential challenger in the display advertising market.

“Without action, it will also allow Facebook to increase its significant market power in social media even further, through controlling competitors’ access to Giphy GIFs.

“By requiring Facebook to sell Giphy, we are protecting millions of social media users and promoting competition and innovation in digital advertising.”

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