Amazon on Wednesday launched a lower-priced mobile-only subscription plan for its video streaming service in India, undercutting the same plan by Netflix to woo price-sensitive subscribers.
The Amazon Prime Video plan, meant for single customers and obtainable in customary definition high quality, will price 89 rupees ($1.22) monthly initially, the corporate stated.
In India, the place knowledge packages are among the many most cost-effective on the planet, mobile-only plans are more likely to achieve extra traction given numerous smartphone customers. Such plans additionally assist over-the-top (OTT) gamers faucet into bigger audiences, particularly those that prefer to devour content material on the go.
Amazon stated it was partnering with India’s telecom main Bharti Airtel to roll out the plan to tens of millions of its pay as you go subscribers.
Airtel clients on bundled pay as you go packs can avail of a 30-day free trial by signing up on Prime Video from the Airtel Thanks app utilizing their cell quantity, Amazon stated.
After the free trial ends, Airtel clients can entry the service via pay as you go recharges beginning at 89 rupees for 28-days entry.
Amazon Prime Video will proceed to be obtainable for 999 rupees yearly or 129 rupees monthly, as a part of its customary providing. In comparability, Netflix expenses between 499 rupees to 799 rupees for a month-to-month subscription.